Hello! I'm Laura Pedrol, a concept + creative strategist who helps brands stay relevant in this fast-changing digital world. By analyzing cultural shifts and trends, I craft concepts and strategic experiences that align with a brand's ethos and vision, while ensuring its audience feels the brand's genuine presence through leading conversations and building a brand universe.
At the moment, my perception is largely influenced by digital and youth culture. I stay up to date with the constant changes and trends driven by curiosity.
Research & Analysis
Observe and curate cultural trends that are relevant to the aesthetic and ethos of a brand and its audience.
Strategy & Branding
Use cultural research and analysis to create meaningful connections that align with the brand's essence & creative business strategies.