About
Before relocating to Barcelona, I had the privilege of spending three amazing years as a Concept Strategist at Urban Outfitters in Philadelphia. This role allowed me to harness my skills and expertise. Prior to that, I dedicated six years as a trend analyst and strategist at Fashion Snoops in New York, an experience that truly transformed my life. Furthermore, I pursued my education in Fashion Merchandising & Marketing at the esteemed Fashion Institute of Technology in New York.
Over the past two years, I have been working as a freelancer, collaborating with various brands and creative agencies. This has enabled me to broaden my horizons and engage in diverse projects.
In addition to my professional endeavors, I am actively involved in teaching at LCI Barcelona's Bachelor's Degree in Design program. I have also developed and conducted courses on "Trends & Brands & Culture" and "Brand Experience" at Elisava, showcasing my passion for sharing knowledge and shaping future talent.
My methodology revolves around delving into the fringes of culture, where disruptors and innovators flourish. I specialize in developing concepts that seamlessly blend culture with the brand’s ethos, resulting in distinctive and imaginative narratives and experiences.
MY SERVICES
Cultural Framework
Transform cultural insights into innovative ideas and concepts, setting the foundation for unique brand identities and experiences.
Creative Strategy
Develop strategies that ensure a brand’s identity and vision are seamlessly connected to its culture and audience.
Brand Experience
Design experiences that create a distinctive brand world, engaging audiences and building lasting connections.
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